Casio will release virtual G-SHOCK NFT on Polygon.

Casio to launch G-SHOCK NFT on Polygon.

Author: James Hunt, The Block; Translation: Song Xue, LianGuai

• Casio is collaborating with Polygon Labs to launch virtual G-SHOCK watches on the Polygon blockchain.

• The project will be launched in the form of NFT-based G-SHOCK creator passes, inviting users to design their appearance and vote on their appearance.

Japanese electronics giant Casio is partnering with Ethereum scaling developer Polygon Labs to launch virtual G-SHOCK watches based on the Polygon protocol, starting with a collection of community access passes based on NFTs.

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According to a statement, starting from September 23rd, users can claim 15,000 NFT-based G-SHOCK creator passes, allowing them to access the project’s dedicated Discord channel. Casio customers who have registered CASIO ID on the company’s membership website can participate in the pre-distribution phase activities from September 23rd to 26th. The public distribution phase will then take place from September 26th to 29th.

Two weeks ago, Casio submitted a trademark application to the US Patent and Trademark Office on August 22nd, covering virtual clothing and watches, NFT-supported media, and virtual merchandise stores. The company stated that the shipment volume of this watch has exceeded 100 million since 1983.

Community Collaboration

In the first community event, Casio will invite users to submit design ideas for G-SHOCK creator tokens and vote on their appearance, with the winning design becoming a variant of the NFT token.

Casio said it chose Polygon to launch its web3 collaboration because it enables “lightning-fast transactions, making the process of minting and managing NFTs seamless, convenient, and carbon-neutral.”

“The core of our virtual G-SHOCK is accessibility, innovation, and inclusivity, which means the user experience must be smooth and simple. That’s why Polygon is the most natural and logical choice for us,” said Takahashi Oh, Senior General Manager of Casio Timepiece Division. “Our goal is to work together with the company and users to develop the G-SHOCK brand, which is celebrating its 40th anniversary this year.”

Casio stated that this product line will be available to residents of the United States, United Kingdom, Germany, Italy, Netherlands, Spain, Portugal, Austria, Japan, India, Singapore, Indonesia, Malaysia, Thailand, Philippines, and Vietnam.

Casio joins the ranks of launching NFTs on Polygon

Casio, along with other major brands such as DraftKings, Adidas, and Starbucks, has launched initiatives with Ethereum scaling solutions. Sports betting company DraftKings launched an NFT marketplace on Polygon in 2021, with NFL star Tom Brady as the protagonist of the first marketplace. Later that year, it became a full validator on the network.

In 2022, Adidas and Prada announced the launch of a user-generated content-oriented NFT project on Polygon. Subsequently, in April of this year, Starbucks also introduced a new NFT series online.

Jordi Baylina, co-founder of Polygon Labs, said, “It is encouraging to see more global brands embracing decentralization by expanding their influence in the web3 world.”

Due to a general decrease in NFT industry activity, the weekly trading volume of Polygon-based NFTs dropped to its lowest level in a month last week.

(NFT trading volume divided by chain)

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