Exclusive Interview with Web3Brand How do AI and Web3 achieve mutual development in the wave of technological advancement?

Exclusive Interview How AI and Web3 Drive Mutual Development Amid Technological Advancement?

In the long run, there are many areas where NFT can be combined with IP, AI, and other fields. Although the prospects are promising, many users have doubts: how exactly can NFT be integrated and implemented? In what ways can it quickly enter people’s lives? How can ordinary people seize the opportunity to become practitioners?

In the fourth dialogue, we are pleased to invite Web3Brand Co-founder @starzqeth and @rubywxt1 to share their insights with everyone. How can we find our own opportunities and navigate the bull market? Let’s take a look below~

1. Please introduce Web3Brand to everyone first.

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Web3Brand is dedicated to exploring how Web3 and AI can empower personal and corporate brand building, while connecting East and West, founders, builders, and investors in content brands. It consists of 4 parts:

• Weekly in-depth articles: sharing industry cases and reflections, including the development of brands and IP in the Web3 field, the creator economy, and how AI can bring changes to enterprises, creators, and consumers.
• Weekly SLianGuaice/Podcast: in-depth conversations with industry leaders, sharing business cases and future developments, and connecting Chinese builders.
• Industry builders community: we have established a community of readers, bringing together builders from various fields in the Web3 industry, sharing case studies and inspiring each other every day.
• Project consulting: Ruby and I have an average of more than 10 years of experience in product, operation, and international brand building. We have been responsible for products with hundreds of millions of users in large companies, as well as starting from scratch and building startups with annual revenues of hundreds of millions. So we understand the difficulties faced by entrepreneurs, and while observing and contemplating the Web3 industry, we are also willing to use our experience and knowledge to help more projects move faster and better.

Ruby has written a long tweet about why we started Web3Brand:

• At first, because there is a large amount of information about Web3 that needs to be organized and digested every day, we wanted to digest and organize the massive information we collected every day by writing some “acceptable content” and using “output” to facilitate “input”. Exploring a new field is like feeling our way across a river.
• Then we discovered that content is an efficient way to meet like-minded partners. Through collaboration, we have met those who care about how crypto/web3/AI and other technologies will change our lives, creation, and how individuals and brands can develop with their help. We have met builders who are not concerned about short-term fluctuations but are interested in exploring the wide range of application models and long-term value of NFT.
• The bear market is an opportunity that led us to establish a reader group. On the one hand, it creates a space for thinking, collision, and communication. On the other hand, only by sticking together can we go further.

2. I saw that Web3Brand established the “Web3Brand Reader Group for Warming Up in the Bear Market” in the first two months. I would like to ask your opinion on the first bear market for NFT. Are there any signals for buying at the bottom?

A bear market means that the intrinsic value of NFT is not enough to support its market value. When the macro environment deteriorates, market enthusiasm cools down, and speculative behavior decreases, it leads to the burst of the bubble.

Based on the Gartner curve, a bear market is an inevitable stage in the development of any market, which will help the market develop in a healthier and more sustainable way. With the reduction of speculators and noise in the market, NFT builders and investors can think more calmly about how to give NFT more intrinsic value, including functionality and application scenarios, and develop more innovative products to capture more value in the next bull market.

A bear market also makes it easier to recruit talent who hold a long-term perspective. Of course, the most important thing is to be patient and be prepared for long-term battles and survive until the bull market.

There are actually many signals, the most obvious of which is gas fees. Others include the number of projects, social network activity, and the number of spam DMs received every day (which may also be due to governance by Elon Musk).

3. Web3Brand places great importance on IP and brand fields. So, which application in which track do you think will most likely lead NFT into people’s lives? Will it be a combination with traditional brands, such as LianGuaiss cards?

We believe that in the end, NFT will achieve mass adoption in two dimensions.

• Web3+: Transforming business with Web3, the typical example being Web3 Native IP. By using the attributes of NFT content and products, the first group of loyal fans of IP can be gathered, and then an influential community can be built based on these fans. Through more universal consumer goods, more consumers can be reached, establishing a “consumer product” matrix, eventually reaching tens of millions to hundreds of millions of users. Two typical projects, Bored Ape Yacht Club (BAYC) and Pudgy Penguins, have both built fan communities through initial NFTs. Pudgy Penguins reached the mass public through toys/collectibles, while BAYC reached the mass public through games.
• +Web3: Using NFT in business to improve efficiency in corresponding links and bring incremental value through the characteristics of NFT. The core of this is “Assetness + Open Loyalty.” For example, using token-gated tickets to prevent scalping and constructing an open marketplace; Starbucks provides more benefits to members through NFT collectibles; Adidas incentivizes community creators through NFTs; Smart Token Labs connects brand collaborations at a lower cost through off-chain NFTs…

These two approaches will complement each other and gradually lead to mass adoption of NFT: Web3 Native Business will attract more attention and increase the exposure of NFT; while using NFT in business will silently allow more users to come into contact with NFT.

4. I noticed that Web3Brand’s newsletter focuses on three themes: AI, creator economy, and brand IP. Besides brands, can we talk about the combination of the other two points (AI and creator economy) with Web3?

Creator Economy: This is a big topic, but overall, creators have two major pain points in the Web2 world.

• Low profit distribution ratio: The long profit distribution chain and high platform fees make it difficult for creators to make money and create a “toxic culture” where musicians no longer create for the audience, but cater to recommendation engines and pursue quantity over quality.
• Difficulty in establishing direct contact with fans: Taking musicians as an example again, it is difficult to know who the loyal listeners are on the platform, making it challenging to establish a more direct relationship and benefit from it.

On one hand, Web3, as the infrastructure itself, can reduce the overall cost of the chain. More importantly, NFTs are the perfect representation of “work + fan relationship” and combine “work + fan rights + social identity” into a low-cost issuance threshold, becoming a better target for connecting fans and supporting creators, allowing creators to better practice the “1000 True Fans Theory” by Kevin Kelly. For more content on the creator economy, you can refer to the article “NFT: The Best Medium for Creators to Practice the ‘1000 True Fans Theory’ in the New Era – Taking Musicians as an Example”.

AI and Web3 may seem contradictory, with one being a product of highly centralized authority, and the other pursuing decentralization. However, they actually empower digital products from different aspects.

AI enhances the replicability and dissemination of digital products, creating an unstoppable force. On the other hand, Web3/blockchain/cryptography ensures the ownership and scarcity of digital products, creating an identity that cannot be forged.

In our view, when basic digital content and artistic works are commoditized, brands and IP will become increasingly valuable in the long term. The value of NFT projects will depend more on the “soul” of outstanding creators, the stories carried by the works, the intentions behind them, and the fan communities built around them.

Therefore, in the age of AI, Web3/NFT becomes even more important than before. Users need not only pure content but also corresponding identities and relationships with original creators, which NFTs can perfectly satisfy.

We have also written an article specifically about the relationship between Web3 and AI, which you are welcome to read.

5. As experienced professionals in the Web2 industry, what is the biggest help that your experience in Web2 has provided to the Web3 Brand team as they enter the world of Web3?

• Insight into user needs and business models: User needs and business models are not limited to Web1/Web2/Web3. It is more about studying and understanding the essence of things. The professional training in Web2 allows us to avoid “having a hammer and looking for nails” and instead think about whether there are better solutions to real user problems, forming business opportunities.
• Experience in operating large-scale products and businesses: Currently, the user base of Web3 is still relatively small. Whether it is responsible for large-scale user products in Web2 or operating large-scale revenue businesses, talents who can understand the logic of Web3 can better help the industry develop and help products target mainstream markets.
• A more long-term perspective: Any innovation or success does not happen overnight. The experience in Web2 allows us to personally experience how a successful product or company goes through countless difficulties to stand out and form our own patience and long-term perspective, enabling us to have a better mindset to face bear markets.

6. Charging is more suitable in a bear market. If some outsiders want to quickly leverage this bear market to become practitioners, does Web3Brand have any suggestions or recommended learning paths?

The essence of learning is to “build a positive feedback system with input and output,” which involves several key points:

Input: Build high-quality sources of information. This is crucial because your source of information determines your cognitive ceiling. Ruby has compiled some high-quality overseas podcasts, which we listen to daily or weekly. Of course, we also welcome subscribing to our newsletter and following us on Twitter @starzqeth, @rubywxt1, and @0xWeb3Brand. We will also share interesting cases we see or hear about.

In addition, there are many specific fields within Web3. If you don’t have a clear interest at the beginning, it is recommended to listen and discuss more to find a relatively clear area of interest, and then build a matching source of information.

Output: We strongly believe in the “Feynman Learning Technique,” which uses “output” to digest and organize the massive amount of information gathered each day while improving one’s own cognition. There are many ways to output, such as writing threads, articles, sharing in communities, and building projects, each of which is a different form of output.

Find your own community, connect input and output, turn it into a positive feedback system that drives your own improvement, and ultimately find your own opportunities.

• Opportunities do not appear overnight. We previously shared “Joe O’Rourke: How to Transition from a Traditional Industry Sales Manager to Starbucks Odyssey Creator.” Joe had accumulated 4 years of experience in Web3 before joining Forum3. In our 9.5 SLianGuaice, Foresight Ventures founder Lao Bai also shared his experience of entering the industry. Before transitioning from a brokerage to a Web3 VC, he had been involved in Crypto Trading for several years.
• Therefore, the community is crucial as a support system. In a bear market journey, having more like-minded people to inspire and support each other will allow you to go further and endure longer. This is also the reason why we established the reader group.

We hope that everyone can find their own opportunities and reach the bull market.

Conclusion: Thank you very much to @starzqeth and @rubywxt1 for their answers, and we also look forward to the moment of Web3 Native Business.

We will continue to update Blocking; if you have any questions or suggestions, please contact us!